Sole Society at ByBy

Sole Society was at ByBy Studios this Sunday!! Sole Society is a shoe club for shoe lovers, fashionistas, and anyone that likes to buy fabulous shoes at equally fabulous prices.

What I love about Sole Society is that each customer’s custom shoe closet is based on their lifestyle, wardrobe, and personality. Let’s face it, a bold and glamorous woman (think Marilyn Monroe) might wear a different set of shoes than a quiet  woman (think Audrey Hepburn).

What I also like about Sole Society is their fashion insider section. The fashion insiders feature advice from celebrity stylist, image consultants, and fashionistas that offer tips, tricks, and tools to help any women look and feel her best.

I shot this model in a test shot after dining her makeup for EDIA hair cosmetics ad campaign. After speaking with her for some time, I realized many aspects of her personality that gave me insight into how to do her makeup and complete her style. I learned that she was successful New York actress from New York that decided one day to drive across the country with her boyfriend to Los Angeles to pursue her love of music.

That’s the Hollywood story. She also shared her love of the natural sciences, her experience earning her bachelor’s degree in consumer psychology, and her masters degree in biology.

This Sole Society shoe is called the “Demi,”  The “Demi” fits her look and personality perfectly and here are some reasons why why:

The brown lace is mirrors the natural dance between earth and air. The lace bow adds the perfect touch of femininity.

This light brown color shoe works perfectly for her because anything darker may have appeared too matchy for the brown leather jacket, too harsh for the casual cotton t-shirt, too dressy for the grungy scarf, and too visually heavy for her thin frame and light skin.

How exciting to see Sole Society has options for every woman. After looking at their website, my favorite shoes are the  Karla, the Bianca, the Lauren, and the Khloe.

I really enjoyed my experience with Sole Society at the ByBy Studio. I would love to put together some looks with their shoes and show individuals it’s not how much you spend, but it’s how you style it!

Jessica Matlock is a Fashion Psychologist and studio owner in Los Angeles, California.